700,000 visitors at risk: U.S. tourism could lose $64 billion
- Paul Aage Hegvik
- Mar 25
- 3 min read
The proposed expansion of the Trump administration's travel ban, often referred to as «Travel Ban 2.0,» could have significant implications for international visitation to the United States.
According to reports, the ban may affect citizens from up to 43 countries, categorized into three tiers:
Red List: Complete visa suspension for 10 nations.
Orange List: Partial visa suspension affecting specific visa types for 5 nations.
Yellow List: A 60-day notice period for nations to address U.S. administration concerns, with potential escalation to the red or orange list if issues remain unresolved.
Collectively, these countries accounted for approximately 697,000 visitors to the U.S. in 2024, representing about 1.4% of the total 48 million international travelers that year. This is according to Skift.
While this percentage may seem modest, the economic ramifications are noteworthy. The U.S. tourism sector is a substantial contributor to the economy, and even a 5% decline in international arrivals could result in significant revenue losses. A report by Tourism Economics estimates that such a downturn could lead to a loss of up to $64 billion in travel spending.
23% drop in Canadian drivers
The impact of the travel ban extends beyond the immediate reduction in visitor numbers. The administration's aggressive trade policies and rhetoric have led to strained international relations, prompting potential travelers to reconsider their plans. For instance, Canadian travel to the U.S. has declined, with a 23% drop in Canadian drivers traveling to the U.S. in February compared to the previous year.
Notable decline in European interest
European travelers are also expressing hesitation. Incidents involving the detention of European visitors have raised concerns about the safety and stability of travel to the U.S., potentially deterring tourists and impacting the broader tourism economy.
Recent surveys and reports indicate a notable decline in European interest in traveling to the United States following President Donald Trump's re-election in 2024. A YouGov survey conducted in December 2024 across 17 markets revealed that 35% of respondents were less likely to visit the U.S. under Trump's leadership, with only 22% more inclined to travel. This sentiment was particularly strong in European countries such as Sweden (50% less likely), Denmark (44%), and Germany (39%).
Further emphasizing this trend, a report by Tourism Economics projected a 5.1% decline in international traveler arrivals to the U.S. in 2025 compared to the previous year. This downturn is attributed to the «America First» stance and other policies implemented by the Trump administration, which have discouraged potential visitors.
Additionally, a survey of 115 corporate travel and procurement professionals highlighted that 35% anticipate increased difficulties in traveling between Europe and the U.S., while 48% expect rising travel costs under the current administration.
These findings suggest that President Trump's policies and rhetoric have significantly influenced European travelers' perceptions, leading to a measurable decline in interest and intent to visit the United States.
Impact after deportations?
Furthermore, the administration's immigration policies, including increased deportations and visa restrictions, have created an atmosphere of uncertainty. This environment may discourage international visitors, leading to a potential decline in tourism and associated economic benefits.
While the direct impact of the expanded travel ban may affect a relatively small percentage of total visitors, the broader implications—stemming from strained international relations, trade disputes, and heightened traveler apprehensions—could lead to substantial economic losses for the U.S. tourism industry.
